Saturday, May 23, 2009

Interenet and elections in the 2010s

It may have had little impact on the on the elections this year but Advani's site represented a new and unique experiment in engaging with the voters.

Internet as a medium is likely to have a big impact on the politics of the country in the next 5-10 years just as the coming of cable TV had in the early 90's.

After doing commendable work in 90s the television medium looks both jaded and biased.

The television has limited interactivity and (worse still) it is opinionated. More likely than not, the television will be stuck to the drawing room while the internet will roam free on web enabled devices and phones.

The web may not be much as a means to make an impression on the general public than as a tool to bring the like minded people together.

Now that can be a very powerful tool for any kind of collective pursuit.

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