Wednesday, May 27, 2009

Top 3 reasons for BJPs failure this election & what can be done about it

There has been a lot of micro analysis of the election results. Surely there are many factors at play that are responsible for the results the way they turned out to be.

But if only for the sake of putting emphasis let me select the top 3 reasons I think that were responsible for BJP's unsuccessful bid for power and what can be done about it. 

1. Spread - I think that the primary reason for BJP not making it was the lack of spread. Just by the factor of shear chance and probability BJP would have found it difficult to score high enough (about 80%) in the limited region it contested to be successful. Therefore, item number one would be to expand in AP, TN, WB, Kerala and to regain significance in Orrisa and UP. Needless to say it must recover the lost ground in Delhi, Uttarakhand and Rajasthan.

2. Constancy - The Second most important reason I think was that the superb work done on creating the IT vision, Infrastructure vision, Social schemes (Ladli Ladki etc.), the Manifesto etc. never reached the people especially with the media not obliging to do the work for BJP. Perhaps the vision documents were too late in coming for the messages to spread. So these documents and messages must continue to be used as the guiding documents for all communication with the people in all up coming elections (at the city, state and national level) between now and 2014, in order to carry the message deep and wide.

3. Refinement - Unlike the popular view that BJP should abandon its position for a milder agenda, I think it is the refinement of the agenda and related messaging that is more important. All the messages and documents used during the elections must be kept open for debate and suggestions on the party websites to enable continuous refinement & improvement.

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